Shopify Grow Plan: $105/Month - The Mid-Tier Plan for Scaling Stores
Formerly the “Shopify” plan, now called Grow. Same features, same pricing, clearer name. This is the plan for stores doing $33K-$100K per month that need professional reports, lower fees, and room to scale.
Name Change Notice: This plan was called the “Shopify” plan until 2025 when it was renamed to “Grow.” If you see older articles referencing the “Shopify plan” as a mid-tier option between Basic and Advanced, they mean this plan. The features and pricing did not change with the rename.
Who Is the Grow Plan For?
The Grow plan is designed for small teams of 2-5 people running stores that generate between $33,000 and $100,000 per month in revenue. At this level, your business has outgrown the Basic plan's limited reporting and is processing enough transactions that the lower fee rate creates meaningful monthly savings. You likely have at least one employee who needs admin access, and you want professional analytics to make data-driven inventory and marketing decisions.
The typical Grow plan merchant has been on Basic for 6-12 months, has proven product-market fit, and is now focused on optimizing operations rather than just getting started. They need more staff accounts for their growing team, professional reports to understand which products and marketing channels drive the most profit, and shipping insurance to protect high-value orders without purchasing third-party coverage.
If you are managing your store solo and doing under $33,000 per month in revenue, the Grow plan costs more than it saves you. Stay on Basic until the revenue threshold makes upgrading a net positive. There is no feature on Grow that is essential for running a store. The features are about efficiency, analytics depth, and cost optimization at scale, things that matter most when you have meaningful revenue to optimize.
Feature Advantages Over Basic
Beyond the lower transaction fees, the Grow plan includes several features that become genuinely valuable as your store scales. These are not cosmetic upgrades. They are tools that directly impact your profitability and operational efficiency once you are processing hundreds of orders per month. Understanding each feature helps you determine whether the $66/month premium is justified for your specific business.
5 Staff Accounts
Manage team access with granular permissions. Essential once you hire help for customer service, fulfillment, or marketing. Basic only includes 2 accounts, which becomes limiting quickly.
Professional Reports
Detailed product performance, sales by traffic source, customer acquisition costs, and inventory analytics. Basic only offers a high-level dashboard without the drill-down capability needed for optimization.
Shipping Insurance
Built-in shipping insurance through Shopify protects against lost, stolen, or damaged packages. On Basic, you would need a third-party app ($10-$30/month) or self-insure by absorbing replacement costs.
USPS Priority Mail Cubic
Access to Cubic pricing, the cheapest USPS rate for small, heavy packages under 0.5 cubic feet. If you ship items like candles, ceramics, or dense products, Cubic pricing can reduce shipping costs by 20-40% per package.
Lower Currency Conversion
International currency conversion fee drops from 1.5% on Basic to 1.0% on Grow. For stores doing $5,000+ in international sales monthly, that 0.5% savings adds up to $25+ per month.
1.0% Third-Party Surcharge
If you use a payment gateway other than Shopify Payments, the surcharge drops from 2.0% on Basic to 1.0% on Grow. This makes third-party gateways significantly more viable at this tier.
Upgrade Math: Basic to Grow
The Grow plan costs $66 more per month than Basic ($105 vs $39). The transaction fee drops from 2.9% to 2.7%, a difference of 0.2 percentage points. To find the breakeven revenue, divide the subscription difference by the fee difference: $66 / 0.002 = $33,000. That is the exact monthly revenue where Basic and Grow cost the same. The table below shows the savings at revenue levels above and below that breakeven point.
| Monthly Revenue | Basic Total | Grow Total | Monthly Savings |
|---|---|---|---|
| $10,000 | $389 | $435 | -$46 |
| $15,000 | $564 | $600 | -$36 |
| $20,000 | $739 | $765 | -$26 |
| $22,000 | $809 | $831 | -$22 |
| $25,000 | $914 | $930 | -$16 |
| $30,000 | $1089 | $1095 | -$6 |
| $40,000 | $1439 | $1425 | +$14 |
| $50,000 | $1789 | $1755 | +$34 |
When to Upgrade to Advanced
The Advanced plan costs $294 more per month than Grow ($399 vs $105). The transaction fee drops from 2.7% to 2.5%, a 0.2 percentage point difference. Using the same breakeven formula: $294 / 0.002 = $147,000. However, practical rounding and the per-transaction fixed fee shift this breakeven to approximately $100,000 per month. At that level, the fee savings plus features like custom reports and calculated third-party shipping rates justify the upgrade.
Beyond the fee math, Advanced adds 15 staff accounts (vs 5), a custom report builder for data-heavy analysis, third-party calculated shipping rates at checkout (DHL, FedEx, UPS real-time rates), and duties and import tax calculation for international customers. If you ship internationally to multiple markets, the duty calculation feature alone reduces cart abandonment at checkout by showing customers their full landed cost before they pay.
When Grow Is NOT Worth It
If your monthly revenue is consistently under $33,000, Grow costs you more than Basic. The professional reports and shipping insurance are nice to have, but they do not justify a net cost increase. You can get adequate analytics from Basic's dashboard combined with Google Analytics, and shipping insurance can be purchased through third-party apps for $10-$15 per month if needed, which is cheaper than the $66 subscription increase.
Similarly, if you are a solo operator who does not need more than 2 staff accounts, and you do not ship internationally in significant volume, the additional features on Grow provide minimal practical benefit. The plan is optimized for growing teams with growing revenue. If your store is stable at a comfortable size, Basic may be the right long-term choice rather than a stepping stone.
Frequently Asked Questions
What is the Shopify Grow plan?
The Shopify Grow plan is the mid-tier plan priced at $105 per month (or $79 per month with annual billing). It was formerly called the 'Shopify' plan and was renamed to 'Grow' in 2025. It includes all Basic features plus professional reports, shipping insurance, 5 staff accounts, USPS Priority Mail Cubic pricing, and lower transaction fees at 2.7% plus $0.30 per online transaction.
When should I upgrade from Basic to Grow?
Upgrade when your monthly revenue consistently exceeds $33,000. At that revenue level, the 0.2 percentage point transaction fee reduction on Grow saves more than the $66 per month subscription increase. Below $33,000 per month, Basic is cheaper overall. The Grow plan also adds professional reports, shipping insurance, and 5 staff accounts, which provide additional value beyond the fee savings.
Why was the Shopify plan renamed to Grow?
Shopify renamed their middle-tier plan from 'Shopify' to 'Grow' in 2025 to reduce confusion between the plan name and the platform name. Having a plan called 'Shopify' within the Shopify platform created ambiguity in customer support conversations and documentation. The features and pricing remained identical after the rename. If you see older articles referencing the 'Shopify plan,' they are referring to what is now called Grow.
How much can I save with the Grow plan vs Basic?
At $35,000 per month revenue, you save approximately $4 per month compared to Basic after accounting for the higher subscription. At $50,000 per month, you save $34 per month. At $100,000 per month, you save $134 per month. The savings come from the 0.2% lower transaction fee rate on every sale. The larger your revenue, the more significant the savings become.